What motivates your donors? How can you build communications that appeal to all your constituents from the Greatest Generation to Gen Z? Can a single campaign transcend the rift between Baby Boomers and Millennials? And what the heck does Generation X want?

We asked over 1,300 donors those questions to find out what your donors want. Download the eBook to learn:

  • How different donor segments prefer to communicate, donate, and keep in touch
  • Different elements to include in your campaigns to reach the highest number of donors in a way they love
  • How you can structure your next campaign to inspire donors of all ages
  • How to account for donor preferences in your follow-up and retention efforts
  • And more!
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What motivates your donors? How can you build communications that appeal to all your constituents from the Greatest Generation to Gen Z? Can a single campaign transcend the rift between Baby Boomers and Millennials? And what the heck does Generation X want?

We asked over 1,300 donors those questions to find out what your donors want. Download the eBook to learn:

  • How different donor segments prefer to communicate, donate, and keep in touch
  • Different elements to include in your campaigns to reach the highest number of donors in a way they love
  • How you can structure your next campaign to inspire donors of all ages
  • How to account for donor preferences in your follow-up and retention efforts
  • And more!
Resource Download Image