Fundraisers spend a lot of time acquiring new donors, and with good cause. However, in order to create a long-lasting relationship, the most critical gift isn’t the first; it’s the second.

Join us on Tuesday, October 6 from 2-3 p.m. EDT to learn how to get that second gift! In this session, Steven Shattuck of Bloomerang will make the case for why development professionals should concentrate on acquiring a donor’s second gift in order to achieve sustainable funding, high donor retention rates, and high donor lifetime values.

You’ll see examples that can be implemented by any organization, whether you are a one-person shop or a large development department. The results can be astounding when put into daily use!

Speaker Photo

Meet the Speaker:

Steven Shattuck is Chief Engagement Officer at Bloomerang. A prolific writer and speaker, he curates Bloomerang’s sector-leading educational content and hosts their weekly webinar series. Steven has contributed content to the National Council of Nonprofits, AFP, NTEN and Nonprofit Hub, and is a frequent conference speaker. He's also a co-author of Fundraising Principles and Practice: Second Edition.

Fundraisers spend a lot of time acquiring new donors, and with good cause. However, in order to create a long-lasting relationship, the most critical gift isn’t the first; it’s the second.

Join us on Tuesday, October 6 from 2-3 p.m. EDT to learn how to get that second gift! In this session, Steven Shattuck of Bloomerang will make the case for why development professionals should concentrate on acquiring a donor’s second gift in order to achieve sustainable funding, high donor retention rates and high donor lifetime values.

You’ll see examples that can be implemented by any organization, whether you are a one-person shop or a large development department. The results can be astounding when put into daily use!



Speaker Photo

Meet the Speaker:

Rachel has worked every side of the Rubik’s cube that is the nonprofit sector. When she was 26, Rachel Muir launched Girlstart, a nonprofit empowering girls in math, science, engineering, and technology in the living room of her apartment with $500 and a credit card. Several years later, she had raised over $10 million and was featured on Oprah, CNN, and the Today show. Her career spans running successful nonprofits, leading an online fundraising consulting practice, and managing major gift portfolios. Today, she transforms people into confident, successful fundraisers. Learn more about Rachel at www.rachelmuir.com.